EXCLUSIVE (SOLE) SELLING MANDATES
case a mandate is given exclusively to one agency to sell your property. This
means that you give your Property Network agent sole rights to market your property and that all
enquiries will be channelled through that one person.
mandate system is the most popular in the South African market. It has a long
tradition within the industry, which has allowed professional estate agents to
perfect their accompanying marketing plans, ensuring that the marketing of the
property receives their full attention and commitment. Selling by sole mandate
ensures the most possible privacy and least amount of inconvenience to sellers,
and also protects them from double commission claims.
of marketing is, however, most effective when embraced by
agencies. We for instance have a dedicated marketing budget and a
vibrant, innovative approach to marketing. Giving a sole mandate
to a lone agent agency, for instance, without a dominant web presence
such as this website will also not make sense.
The choice of whether to go with the sole mandate is entirely yours; no agency
can force you to give it a sole mandate. Naturally agencies prefer sole
mandates because of the exclusive rights they have, that justifies the effort
and costs they put into marketing the property.
that we can use our network of affiliates throughout the city to let as many
people as possible know of your home, advertise it on as many media forms as
possible, knowing that our dedication and commitment will be rewarded.
MAKING AN INFORMED DECISION
When signing a sole mandate, make sure the agency can offer you exceptional
They must advertise your home in the appropriate publications as well
as on the Internet, with 'For Sale' boards outside the property (if the local
municipality allows it), and a show house must be held at least once a month,
throughout the mandate period. Are they making full use of electronic
marketing, websites, social media and other mechanisms to spread the word on
your property? Do they have national and international links to ensure your
property is exposed to buyers outside of your area?
It's sensible to give a sole mandate for a period of three months. It allows a
reasonable time for us to get your deal done, without committing you to forever
and a day.
mandates that are for too long a period or add a clause stating that the
mandate will continue indefinitely beyond the expiry date, unless you cancel it
in writing. The agency may come looking for commission a year later when you
finally sell the property.
under an exclusive mandate allows you to maintain control over the marketing
of, and access to the property. You will be informed of every offer to purchase
the agent receives. The agent will explain every offer's advantages and
disadvantages clearly. You will be able to make an informed decision between
the best offers to purchase you receive.
Additionally, your agent will monitor responses of all visitors and
callers to get a clear picture of how the market feels about your home,
allowing for adjustments in marketing and pricing strategies.
exclusive mandate eliminates the possibility of double commission. All buyers
introduced to the property during the mandate period will be deemed to have
been introduced by the appointed agent and you will only ever need to pay that
agent. If they are professionals, they will have no problem splitting
commissions in a manner that satisfies all parties.
security is ensured by selling under an exclusive mandate. The agent will
qualify any potential buyers prior to viewing your property.
the potential buyers before letting them inside to view your house is a very
important step. You could otherwise be opening the door to thieves, assailants
and robbers, without ever knowing who they are.
sellers feel that an exclusive mandate limits the exposure their property has
in the market. The truth is that market exposure is the result of a good
marketing plan, not a mandate.
will not try and hog your property but understand that in order to achieve the
most effective and efficient sale process, we must use our full network of
contacts – in other words your property will be known of by the maximum amount
of agents – and especially the really good ones.
The success of the absolute majority of sellers in SA is a clear indication that this is
much more effective than every Tom, Dick or Harry running around and many times
actually spoiling the chances of a good sale through a lack of professionalism.
giving your property full professional attention will always be more effective
that ten agents doing a hit and miss approach.
You will have given us a clear
mandate and we will therefore be totally accountable to you for results.
Back the Legal Advice Centre for
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Read more on Why to Use Property Network
Read more on Open Mandates or MLS Mandates
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