2014 Nov 03 - Four Agents From National Opposition Join Us
is tremendously encouraging to see our growth strategy bearing the
fruits we anticipated two years ago," says Deirdre Fibiger, director of
Property Network and when four agents from national brands opt for
rather joining us, it is a clear sign that we are heading in the right
From its inception, Property Network was established with clear goals
in mind, one of those being a concept of minimising agent costs while
maximising their commission sharing structure. This goal was also
transferred to rental and admin staff as well as estate agent
assistants. Additionally, the company adopted the strategy of not
actively recruiting but rather taking the "build it and they will come"
"Traditionally agents worked to extreme targets in order to achive
maximum commissions and assistants and admin staff were always paid a
minimum wage," says Fibiger. "When we launched with our maximum benefit
and minimum charge philosophy all the established brands believed we
were maybe just a little crazy and it is gratifying to be able to say,
two years down the road, that our belief in taking care of people pays
off in the long run is more than justified."
We live in rapidly changing times and those agencies that remain
trapped in old style thinking will find themselves with an ever
shrinking marlet share'" she said. "Not only will they lose agents, but
also clients, as results begin to fail comparison to those companies
not only willing to adapt but as with Property Network, to actually
take the lead in innovative thinking."
It is well known that the chairman of IBM in 1943, Thomas Watson, made
the statement, "I think there is a world market for maybe 5 computers."
That thinking is what saw IBM slide from being the No1 computer brand
across the world, to being a name most new generationals do not even
"In a sense," said Fibiger, "we are almost encouraged by this same type
of thinking in the real estate industry. It places us strategically as
the brand name of the future, while large cumbersome brands face a
losing battle against a change in client's needs and expectations."
to Main News page
BE A REAL
SHARE THIS WITH SOMEONE