2015 Jul 17 - Copycat Businesses Cannot Replicate Culture
that lack their own innovation and creativity can copy everything of
another business but can never replicate their culture," said Colin
Fibiger, CEO of Propertyt Network," and it that inherent culture that
keeps a business ahead of it's competition."
According to Fibiger, Property
Network, on an ongoing basis, steps back to assess itself in terms of
where they are with respect to their chosen path, values and identity.
"Too often, businesses only assess themselves in terms of their bottom
line," said Fibiger, "and fall into the trap of forgetting that
issues of customer care, social responsibility and ethics are as, if
not more important."
"We are proud to be who and what we are," he said. "If and only of we
have maintained our culture and vaues, do we consider a financial year
According to Fibiger, it is
this ongoing monitoring of their culture that has been the secret of
their exceptional growth and success. "This is perhaps why we do not
fear or keep ourselves concerned with the competition, " he said.
"While they can copy our methods and tactics, they can never replicate
the culture that defines who we are."
"Our concept of Integrity for instance, is dramtivally different from
other companies," he said. "we consider integrity to be an all
encompasiing thing, embracing every aspect of our behaviour. It does
not just mean being honest. Integrity is giving the client the best
advice all the time. Integrity is making sure you stay ahead in terms
of trends and legislation. Integrity of undergoing ongoing training to
remain the best. Integrity is being availiable for our clients when
they need us."
"Unless we are doing every aspect of our business to the best of our
ability, then we have not passed our integirty test," he said.
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